With Digitisation, MasterCrafts has moved from niche Market to Mass market.Mastercrafts has also characterized Digitization by market mechanisms that are quite radically different from the usual rules of the game in mechanical engineering.Resolutely entering the digital product and service business in 2008 means much more than a mere expansion of the existing business model to its processes, structures, and logic.While the team of mechanical engineers has been successful with their products, Digitisation supported in a rising scale of economy. Now a much broader customer target group can be addressed in the digital business.
